Business and service areas
Your business name, team details and the communities you serve.
Built around your connected CRM
Turn more lead conversations
into appointments.
Mod AI helps real estate agents, teams and brokerages follow up with leads through AI calling, texting and email. It works with your CRM to qualify buyers and sellers, nurture conversations and book appointments, so your agents can focus on relationships and closing deals.
45-minute demo to explore how Mod AI fits your business.
Follow-up on your configured schedule
+ Or see how it works for you
Supporting agents and teams at
Century 21CompasseXpRE/MAXExit RealtyThe Agency
Brokerage names and logos identify client affiliations and do not imply corporate endorsement.
+ The Problem
Consistent follow-up takes time.
Mod AI helps.
New enquiries arrive while you’re showing homes, meeting clients or managing your business. Mod AI helps your team respond and continue the conversation through the services and follow-up instructions you choose. Explore the real estate lead follow-up mistakes AI can help fix.
01.
Respond to new enquiries
Give incoming leads a clear next step while your agents are busy.
02.
Keep conversations going
Follow up with leads who need more time before they are ready to move.
03.
Reconnect with existing leads
Give older CRM opportunities attention based on contact eligibility and your follow-up instructions.
04.
Find seller leads in your database
Mod Seller IQ highlights likely sellers among your contacts and keeps in touch with monthly home valuation reports.
→ Explore Mod Seller IQThe Operators
Your Mod AI ecosystem.
Each module is engineered to operate alone — and unstoppable together. Voice, intelligence, automation and infrastructure, tailored for top-producing teams.
Front Office
01 / 03Customer-facing
Intelligence Layer
02 / 03The Brains
+ Client Story
"ModAI and ModExclusive have completely changed how I follow up with leads. It actually sounds like me."
The AI agent responds instantly and keeps conversations going in a natural, personal way, so no lead slips through the cracks, even when I'm out showing or closing deals. What really sets it apart is how customizable it is. I was able to set up my agent exactly how I want it, from tone to timing to how it handles different types of leads, which means it actually sounds like me and gets real results. On top of that, the support team is amazing. They're responsive, they know the product inside and out, and they genuinely care about making sure you succeed. If you're serious about converting more leads without adding more hours to your day, ModAI is a must.
Calls, texts, emails and follow-up.
Connected.
See how Mod AI helps your team engage leads and keep track of the next step.
- Capability
- AI calling
- How it helps
- Engage leads in conversation and ask qualifying questions about their needs and timeline.
- Capability
- Text messaging
- How it helps
- Continue conversations and follow up through text based on your configured instructions.
- Capability
- Email follow-up
- How it helps
- Keep in touch with new and longer-term leads using your business information and preferred brand voice.
- Capability
- Lead qualification
- How it helps
- Gather details such as location, budget, motivation and buying or selling timeline to help agents prepare.
- Capability
- Appointment booking
- How it helps
- Arrange appointments using your connected calendar and booking preferences.
- Capability
- CRM updates
- How it helps
- Record conversation outcomes and relevant lead information in your connected CRM.
| Capability | How it helps |
|---|---|
| AI calling | Engage leads in conversation and ask qualifying questions about their needs and timeline. |
| Text messaging | Continue conversations and follow up through text based on your configured instructions. |
| Email follow-up | Keep in touch with new and longer-term leads using your business information and preferred brand voice. |
| Lead qualification | Gather details such as location, budget, motivation and buying or selling timeline to help agents prepare. |
| Appointment booking | Arrange appointments using your connected calendar and booking preferences. |
| CRM updates | Record conversation outcomes and relevant lead information in your connected CRM. |
Available capabilities depend on your selected plan, connected CRM and configuration.
+ The Workflow
From new lead
to booked appointment.
Mod AI follows up with your leads by voice, text and email, using your instructions and your connected CRM. The channels available to you depend on your selected services and configuration.
- 01
A lead enters your CRM
A new lead arrives in your connected CRM, or a configured CRM tag marks an existing lead for outreach.
- 02
Outreach begins
Configured outreach starts through the channels you have enabled, within your calling schedule and contact eligibility rules.
- 03
Qualifying questions
The AI asks your buyer or seller questions, using instructions based on the lead's CRM stage.
- 04
Appointment or handoff
The conversation moves toward an appointment booked directly into your calendar, or a handoff to your agent.
- 05
Outcomes recorded
Every conversation outcome is recorded in your CRM, including tags based on the conversation.
- 06
Follow-up continues
Appropriate follow-up continues according to your configured workflow, including recurring outreach to older leads.
What starts outreach
A new lead in your connected CRM, or a configured CRM tag. New leads can be reached in under 60 seconds, and older leads can receive recurring outreach every two months.
When it runs
Outreach follows your calling schedule, selected services and contact eligibility. Timing is configured during setup.
What stops it
Scheduled follow-up stops when the required tags come back from the conversation. Your CRM automations can then add tasks, change stages and more.
Outreach, replies and agent takeover
- Scheduled outreach: messages Mod AI sends on your configured workflow.
- Replies: Mod AI can respond instantly. Email replies are handled by your team.
- Agent takeover: your agent leads the relationship from the handoff onward.
+ Collected in conversation
Buyer qualification
- Preferred location
- Budget
- Property requirements
- Timeframe
- Financing or pre-approval status
- Interest in showings
+ Collected in conversation
Seller qualification
- Property address
- Selling timeframe
- Motivation
- Interest in a home valuation
- Whether they also need to buy
Example topics. Qualification questions are set up for each client. Answers are what the lead shares in conversation; they are not independently verified financial or property facts.
Your business. Your voice.
Your instructions.
During setup, we gather the information Mod AI needs to represent your business and follow your lead-handling preferences.
Brand voice
How you want your AI assistant to sound, including tone, style and preferred wording.
Qualification questions
What you want to learn about each lead, such as location, budget, buying or selling needs and timeline.
Follow-up preferences
How you want new enquiries and longer-term leads handled across your selected calling, texting and email services.
Appointment preferences
Your availability, appointment types and booking instructions.
Agent handoff instructions
When to notify your team or pass a conversation to an agent for personal attention.
How setup works
- You share your business details, tone, qualification questions, follow-up and handoff instructions.
- The Mod AI team configures your selected services and connects your CRM and calendar.
- Your AI follows those instructions, and you can ask us to adjust them as your business changes.
Instructions guide how your AI responds. AI responses can still vary, so review conversations in your CRM.
Lead: Hi, I saw a listing in your area. Is it still available?
AI assistant: Thanks for reaching out to the team! I can help with that. Are you hoping to buy in the next few months, or just starting to look?
Lead: Probably this spring.
AI assistant: Great. Would you like to book a quick call with one of our agents to go over options?
Not a real conversation. Wording depends on your configured instructions.
Solo agents, teams
and brokerages.
The same Mod AI services, set up around how each business works.
Solo agents
- Setup
- One set of instructions in your voice, connected to your CRM and calendar.
- Bookings and handoff
- Booked appointments and conversations come straight to you.
- Oversight
- You review outcomes, transcripts and recordings in your CRM.
Teams
- Setup
- Team details and instructions configured for how your team handles leads.
- Bookings and handoff
- Appointments book into connected calendars, and agents are informed in a private Slack channel.
- Oversight
- Team leads review the same CRM records and use CRM automations to add tasks or change stages.
Brokerages
- Setup
- Business information and instructions configured during onboarding for your brokerage.
- Bookings and handoff
- Agents are kept informed through calendar entries, CRM records and a private Slack channel.
- Oversight
- Leadership reviews outcomes in the connected CRM and the Mod AI dashboard.
+ Inside the portal
See exactly what your AI is doing
Review activity from your configured Mod AI services in your dashboard.
Mod AI dashboard
- Calls made, messages sent and appointments booked
- Call performance for your outbound AI agent
- Appointments booked through your connected calendar
Your connected CRM
- Notes, summaries and custom fields
- Call transcripts and recordings
- Conversation outcomes, tags and appointment details
- Mod IQ lead summaries, if Mod IQ is included
Private Slack channel
- Notifications that keep your agents informed about booked appointments and conversations
Screenshots show real portal, CRM and Slack views with names and contact details blurred. What you can review depends on your selected services, connected CRM and configuration. These activity records are not a complete audit trail.
+ Insights
Latest from the journal
AI Voice Agents · Nov 14, 2026
AI Receptionist for Real Estate: How Mod AI Handles Inbound Leads
A practical guide to using Mod AI for inbound real estate calls, from the first greeting and qualification questions to appointment coordination and agent handoff.
Seller Leads · Nov 9, 2026
How to Generate Listings in Real Estate: Turn Your Database Into Seller Opportunities
Turn homeowners already in your database into seller conversations with useful property information, seller insights and consistent follow-up.
Real Estate Technology · Nov 5, 2026
Mod AI vs Ylopo, Lofty, Luxury Presence, AgentFire, Ruuster and Fello
Compare the Mod suite with Ylopo, Lofty, Luxury Presence, AgentFire, Ruuster and Fello by the work you need done: websites, follow-up, CRM workflows and seller opportunities.
Your questions, answered.
What does Mod AI do for real estate agents?
Mod AI helps real estate agents, teams and brokerages follow up with leads through AI calling, texting and email. Depending on your selected services and setup, it can gather qualifying information, nurture conversations, book appointments and record outcomes in your CRM.
Does Mod AI replace my CRM?
No. Mod AI works with your connected CRM to support lead engagement and follow-up. Your team continues using its CRM to manage contacts and relationships.
Can Mod AI call, text and email the same lead?
Mod AI offers calling, texting and email services that can be configured around your follow-up instructions. The channels available to you depend on your selected plan and setup.
How does Mod AI qualify a real estate lead?
Mod AI uses your configured questions to gather information such as buying or selling needs, preferred location, budget, motivation and timeline. This gives your agents context for their next conversation.
What do I need to provide during setup?
We gather your business information and preferences, then configure your selected services. See what you’ll provide during setup.
Can Mod AI follow up with leads already in my CRM?
Yes. Mod AI can support follow-up with existing CRM leads, including longer-term opportunities, based on your selected services, contact eligibility and configured instructions.
Who is responsible for consent to contact leads?
You are. Under our Terms of Service, clients must obtain and document all legally required consents, provide required sender, caller, AI and recording disclosures, maintain their own do-not-contact and suppression lists, observe calling and sending restrictions, and provide working opt-out methods. Mod AI does not collect or store consent records for you.
What happens when a lead opts out?
When a lead replies STOP to a text, Mod AI stops texting that lead and records the opt-out as a tag in your CRM. Whether an opt-out on one channel also stops calls and emails is set during your configuration. Mod AI checks for do-not-contact tags in your CRM before reaching out, so contacts tagged that way are not contacted.
Who decides when Mod AI can call?
You do. Your calling hours are set by you during configuration, and Mod AI calls only within them. Keeping those hours within the rules that apply to your area is your responsibility.
How much does Mod AI cost?
Pricing depends on the services, usage and plan you choose. Visit our pricing page to review the options, or book a demo to discuss your needs.